Isabel Moretti, CEO of Swedish Meat (Svenskt kött), has worked with political agendas and communication with focus on sustainable agricultural systems for more than 20 years. She was a political advisor in the European and Swedish parliament for 10 years and she has been representing the agricultural business in Sweden through the Federation of Swedish Farmers and lately Swedish Meat during the past 15 years. Isabel Moretti has roots in Italy, Brazil and Sweden and will talk about how the key to solving global challenges is to be found through local conditions and production.