Michael Uetz’s passion for the meat industry started on his family’s ranch in North Dakota and grew during his time working for the National Cattlemen’s Beef Association. Determined to ensure the long-term viability of animal agriculture and to help farming and ranching families like his own achieve success, he co-founded Midan Marketing. He is responsible for establishing and maintaining the Midan vision and strategic direction and works with meat industry partners to effectively outline business strategies. Eternally curious about what drives consumer behavior, Michael enjoys overseeing the customer insights and research side of Midan. When he isn’t meeting with agency partners, you can find him on a cattle drive in the North Dakota Badlands or riding a quarter horse on his Indiana farm and in cutting competitions.