Peer Ederer is founder and director of GOALSciences, the Global Observatory of Accurate Livestock Sciences, which has the mission to research and communicate scientific evidence about the role of animals in the global food system. He has an MBA degree from Harvard University, a PhD in financial economics and holds an adjunct professorship for innovation studies. He has extensive experience in strategy advisory to private companies and public bodies in the global food system and is a frequent presenter on related topics. He has been engaged in scientific research in cooperation with globally leading universities from around the world and is a member of the Scientific Council of the World Farmers Organisation.